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Generated by Glossary, Foremost IT's web-based glossary module. If you would like Glossary to appear on your own website, please contact us.

Data Mining

The analysis of data to look for patterns or trends. Organisations frequently use data mining techniques on their data to predict future behaviour. For example, a company might utilise data mining to predict which of their clients are most likely to buy a new product, based upon pervious purchases, in order to target a new marketing campaign.

See also:
[Data Warehouse]  [Database]  
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